Match the sellers' four Ps corresponding to the customers four Cs as suggested by Robert Lauterborn:
|
Four Ps |
Four Cs |
||
|
(i) |
Product |
(a) |
Communication |
|
(ii) |
Price |
(b) |
Convenience |
|
(iii) |
Place |
(c) |
Customer solution |
|
(iv) |
Promotion |
(d) |
Customer cost |
1
(i) - (c), (ii) - (d), (iii) - (b), (iv) - (a)
2
(i) - (c), (ii) - (a), (iii) - (d), (iv) - (b)
3
(i) - (a), (ii) - (b), (iii) - (c), (iv) - (d)
4
(i) - (d), (ii) - (e), (iii) - (a), (iv) - (b)