CUET and UG exam CUET UG 2025 Mock Test Series Business Studies Finance and Trade Small Business and Entrepreneurship
ZeroWaste Solutions, a startup, identified an opportunity in urban composting. They noticed that while 60% of urban households wanted to compost, only 5% actually did it due to space constraints and complexity. They developed a smart, compact composting device but faced challenges in market penetration despite strong initial interest. What is likely the MOST critical factor causing the gap between interest and adoption?
1
Only price point concerns
2
Mismatch between product features and actual user behavior patterns
3
Lack of marketing
4
Competition from traditional methods