Read the given statement and courses of action carefully. Assuming that the information given in the statement is true, decide which of these can be a possible Course of Action to improve the sales of Company X to atleast some extent.

Statement:

The sales of a specific product sold by company X has decreased in recent times, much to the company's concern.

Courses of Action:

I: The company should conduct a proper study of other competitive products in the market.

II: The price of the product should be decreased, while maintaining a desirable quality.