Teaching JKPSC Lecturership Mock Test Series 2024-25 Marketing Management Trends in Marketing Customer Relationship Management (CRM)
Match the following:
|
LIST I CRM Modules |
LIST II Description |
||
| A. | Analytical CRM | I. | This focuses on the strategic development of customer relationships to increase customer loyalty and profitability. |
| B. | Operational CRM | II. | This involves automating routine business processes like marketing, sales, and customer service. |
| C. | Collaborative CRM | III. | This involves managing all the company's interactions with customers, integrating data from various touchpoints to offer a unified customer experience. |
| D. | Strategic CRM | IV. | This uses customer data and analytics to gain insights into customer behavior and preferences. |
1
A-IV, B-II, C-I, D-III
2
A-I, B-II, C-III, D-IV
3
A-IV, B-II, C-III, D-I
4
A-IV, B-III, C-I, D-II