Amira, a third-generation entrepreneur, inherited her family’s organic farming business. She introduced vertical farming techniques and expanded the business internationally. However, she faced significant resistance from traditionalists in her family and had to adapt while balancing innovation with legacy.

 

What challenges of generational entrepreneurship are reflected in Amira’s case?

A. Overcoming resistance to change

B. Preserving traditional business values

C. Expanding market share through disruptive strategies

D. Avoiding long-term innovation to maintain legacy