Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Marketing: Concept and approaches
Ravi is engaged in the manufacturing of refrigerators. Customers require a refrigerator with a separate water cooler provision, according to his market research. He made a decision and put the identical refrigerator inn the market.
Which marketing philosophy was used by Ravi?
1
Product concept
2
Selling concept
3
Marketing concept
4
Production Concept