Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Trends in Marketing Customer Relationship Management (CRM)
e-CRM can be defined as
1
The efficient handling of all customer relations by web-based methods integrated into bank office systems.
2
A marketing philosophy aimed at developing added value experiences via integrated business functions
3
An enterprise-wide system that integrates timely communications for profitable relationships
4
The development of customer relationships through the analysis of web metrics