Customer Relationship Management (CRM) performs several tasks brings several benefits. Identify them out of the following:

A. Support cross - selling and upselling to existing customers.

B. Manages customers interaction and customer service.

C. Serves as a sustainable competitive advantage.

D. Helps convert buyers into profitable customers build enduring relations with them and retain them as customers for life.

Choose the correct answer from the options given below:

1
A, B and C only
2
B, C and D only
3
A, C, and D only
4
A, B, C and D - all

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