The following statements relate to the functions of the marketing channel members. Indicate the statements being correct or incorrect.
Statement (I): Channel members do not gather information about potential and current customers, competitors and other actors and forces in the marketing environment.
Statement (II): Channel members acquire the funds to finance inventories at different levels in the marketing channel.
Code:
1
Both the statements are correct.
2
Both the statements are incorrect.
3
Statement (I) is correct while Statement (II) is incorrect.
4
Statement (I) is incorrect while Statement (II) is correct.