Arrange the following statements corresponding to different levels of Brand Dynamics
Pyramid in a sequence starting with the base of the pyramid:
a. Belief that the brand delivers acceptable product performance and is on the consumer's short-list
b. Rational and emotional attachments to the brand to the exclusion of most other brands
c. Active familiarity with the brand based on post trial, saliency or knowledge of the brand promise
d. Relevance of brand to consumer's needs in the right price range or in the consideration set
e. Belief that the brand has an emotional or rational advantage over other brands in the category
Choose the correct answer from the options given below: