The following statements relate to value based organisations. Choose the correct code for the statements being correct or incorrect.
Statement I: The goal of any sales promotion is to create value for both the consumer and the firm.
Statement II : Sales promotion always shifts sales from the future to now and thereby leads to short-run benefits at the expense of long-term sales stability.
1
Statement I is correct, but II is incorrect.
2
Statement II is correct, but I is incorrect.
3
Both the statements I and II are correct.
4
Both the statements I and II are incorrect.