Penetration price strategy is followed under which of the following conditions?
(A) Where there is a high degree of price elasticity of demand
(B) When strong competition is expected soon after product introduction
(C) When company wants to recoup its research and development expenditure
(D) When company must keep demand within its production capacity
Choose the most appropriate answer from the options given below:
1
(A) and (C) only
2
(B) and (D) only
3
(A) and (B) only
4
(A) and (D) only