Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Officer Marketing Research Market Segmentation
Match the items of List I with the items of List II and choose the correct answer from the code given below.
|
List – I (Market segmentation method) |
List – II (Sample segment) |
||
|
a |
Demographic |
i |
Self-values |
|
b |
Psychographic |
ii |
Convenience |
|
c |
Benefits |
iii |
Gender |
|
d |
Behavioural |
iv |
Loyalty |
1
(a) - (iii), (b) - (i), (c) - (ii), (d) - (iv)
2
(a) - (iii), (b) - (iv), (c) - (ii), (d) - (i)
3
(a) - (ii), (b) - (iv), (c) - (iii), (d) - (i)
4
(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)