Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Management Marketing Management

Customer Life Time Value (CLV) in the first year is

1
CLV (1) = m × \(\frac{r}{1+d}\)
2
CLV (1) = m + \(\frac{r}{1+d}\)
3
CLV (1) = m - \(\frac{r}{1-d}\) 
4
CLV (1) = m × \(\frac{r}{1-d}\)
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