Match List I with List II
|
|
List I |
|
List II |
|
|
Brand concept |
|
Meaning |
|
A. |
Brand image |
I. |
Customer's emotional response and reactions with respect to Brand |
|
B. |
Brand feelings |
II. |
Image of the Brand in the customer's mind, meeting their social/psychological needs |
|
C. |
Brand position |
III. |
How customers think of the Brand under various purchase situations |
|
D. |
Brand salience |
IV. |
Deliberate attempt on the part of marketer of the Brand to create a unique position in the mind of customer |
Choose the correct answer from the options given below:
1
A - I, B - II, C - III, D - IV
2
A - II, B - I, C - III, D - IV
3
A - II, B - I, C - IV, D - III
4
A - III, B - II, C - I, D - IV