Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Concept and approaches Market segmentation, targeting and positioning
Given below are two statements:
Statement I: In psychographic segmentation of the market, the science of psychology is used for understanding and segmenting the consumers.
Statement II: Segmenting consumers based on psychographics rests on identifying consumers' state of mind, and hence helps in piecing together with a more incisive profile of the target consumers.
In light of the above statements, choose the most appropriate answer from the options given below.
1
Both Statement I and Statement II are true
2
Both Statement I and Statement II are false
3
Statement I is correct but Statement II is false
4
Statement I is incorrect but Statement II is true