Match List 1 with List 2
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List-1 |
List-2 |
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A. Consumer clinics |
1. Consumers shop in a store simulated on the computer screen by touching product image on the screen and purchasing it by touching the picture of a shopping cart. |
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B. Market experiments |
2. It is the simulation of consumer behavior using computer models based on the theory of complexity to assess the impact of managerial decisions. |
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C. Virtual shoping |
3. These are conducted in the actual market place with similar socio-economic characteristics to record consumer responses consequent to given change(s) in demand determinants |
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D. Virtual management |
4. These are laboratory experiments in which the participants are given a sum of money and asked to spend it in a simulated store to see how they react to changes. |
Choose the correct answer from the options given below: