Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Business Management and Human Resource Management
'Making the brand a meaningful part of consumers conversations and likes by fostering direct and continuous customer involvement in shaping brand conversations, experiencies and community'.
The above description pertains to which of the following concepts?
1
Customer Generated Marketing
2
Societal Marketing Concept
3
Customer Relationship Management
4
Customer Engagement Marketing