Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Trends in Marketing Customer Relationship Management (CRM)
Which of the following are the main issues to be tackled by the conceptual component of Customer Relationship Management Programme?
(A) Processing all customer requests coming in through multiple channels.
(B) Setting out the CRM objectives in clear terms.
(C) Creating a good product and mass marketing it.
(D) Putting customers first.
(E) Segmenting the market on the basis of occupations.
Choose the correct answer from the options given below:
1
(B) and (D) Only
2
(A) and (E) Only
3
(C) and (D) Only
4
(D) and (E) Only