Match the LIST-I with LIST-II
| LIST-I | LIST-II | ||
| A. | Mc Guire's response model | l. | Awareness, Interest, Evaluation, Trial, Adoption |
| B. | AIDA model | ll. | Communication/presentation, Attention, Comprehension, Belief, Retention |
| C. | Theory of Diffusion of Innovation | lll. | Awareness, Knowledge, Liking, Preference, Conviction, Purchase |
| D. | Levidge and Steiner Model | lV. | Awareness, Interest, Desire, Action |
Choose the correct answer from the options given below:
1
A - II, B - I, C - III, D - IV
2
A - I, B - II, C - III, D - IV
3
A - IV, B - II, C - I, D - III
4
A - II, B - IV, C - I, D - III