Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Officer Product Life Cycle Distribution Channels
Which of the following is not true while determining length of distribution channel?
1
The larger the market size, the longer the channel.
2
If the average lot size is large, it is better to have a longer channel.
3
If the product and the market require a high level of service, it is advisable to keep a shorter channel.
4
If customers shop for an assortment of products, it demands for a wider channel of distribution.