Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Concept and approaches Market segmentation, targeting and positioning
Which of the following variables are considered relevant in behavioural segmentation of consumers’?
(A) Life style
(B) User status
(C) Occasions
(D) Values
(E) Loyalty status
Choose the correct answer from the options given below:
1
(A), (B), (C) Only
2
(A), (D), (E) Only
3
(B), (C), (E) Only
4
(A), (B), (E) Only