Match List I with List II
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List I (Marketing Concept) |
List II (Description) |
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| A. | Brand Equity | I. | The maximum possible demand for a product when marketing expenditure in the industry is infinite |
| B. | Brand Identity | II. | The mental perception and associations of consumers related to a brand |
| C. | Brand Image | III. | The peculiar distinguishing color, design, label of a brand which distinguish brand of a firm |
| D. | Market Potential | IV. | A pool of goodwill consumers have related to a brand |
Choose the correct answer from the options given below:
1
A - IV, B - III, C - II, D - I
2
A - I, B - II, C - IV, D - III
3
A - III, B - I, C - IV, D - II
4
A - II, B - III, C - I, D - IV