Directions: Read the given passage carefully and answer the questions that follow

Companies often define themselves in terms of products: They are in the "auto business" or the -clothing business". 'Market definitions of a business, however, describe the business as a customer - satisfying process. Products are transient basic needs and customer groups endure forever. Transportation is a need: the horse and carriage, automobile, railroad, airline, ship and truck are products that meet the need. Viewing business in terms of customers can suggest additional growth opportunities. There exists a difference between a target market definition and a strategic market definition. To define its mission, a company should address Peter Drucker's classic question: What is our business?