Penetration pricing strategy delivers results:
(A) Where price quality association is weak
(B) When the product is perceived as a 'high technology' product
(C) When the market is characterised by intensive competition
(D) When the firm uses it as an entry strategy
Choose the most appropriate answer from the options given below:
1
B, C only
2
A, D only
3
A, C, D only
4
A, B, C only