Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Concept and approaches Market segmentation, targeting and positioning
Choose the correct code for the following statements being correct or incorrect.
Statement I : A well-chosen marketing channel must be aligned to company's marketing strategy with respect to segmentation, targeting and positioning.
Statement II : Marketing channels are set of interdependent organizations participating in the process of making the product available for the use of consumption.
1
Both the statements I and II are correct.
2
Both the statements I and II are incorrect.
3
Statement I is correct, but II is incorrect.
4
Statement II is correct, but I is incorrect.