Which of the following statements are true regarding the buying dynamics of individual consumers?

A. To successfully compete in the market and create customer value, managers must fully understand the reality rather than theory of consumer behavior.

B. In marketing, perceptions are more important than reality because they affect consumers actual behavior.

C. People emerge with same perceptions of the same object.

D. Consumers are constructive decision makers and are subject to many contextual influences.

E. A consumer's buying behavior is influenced by cultural, social and personal tactics. Of theses personal factors exert the broadest and deepest influence on people's perception and desires.

Choose the correct answer from the options given below: