Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Management Brand Management Consumer Buying Behaviour
A consumer wants to purchase a laptop. S/he makes a list of selected brands and then evaluates selected brands in terms of each relevant attribute and computes a weighted score for each brand. Then. s/he selects the highest scoring brand. Which consumer decision making rule has s/he employed?
1
Compensatory
2
Conjunctive
3
Affect Referral
4
Lexicographic