Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Officer Product Life Cycle Branding, Packaging, Labelling, Standardisation & Grading
When a sports shoe company collaborates with a famous athlete and promotes the shoes with the athlete's name and logo, what type of branding strategy is the company employing?
1
Co-branding
2
Private branding
3
Licensed branding
4
Manufactured branding