Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Management Concept and approaches Market segmentation, targeting and positioning
Match the following :
| List – I | List – II |
| 1. Market segmentation | i. Pricing high of a new product initially. |
| 2. Skimming price | ii. Process of disaggregating a market into a number of submarkets. |
| 3. Multilevel marketing | iii. Translation of the marketing plan into marketing performance. |
| 4. Sales management | iv. Modified version of direct marketing. |
1
1-ii 2-i 3-iv 4-iii
2
1-iii 2-i 3-ii 4-iv
3
1-i 2-ii 3-iii 4-iv
4
1-iv 2-ii 3-iii 4-i