| A. Simulation Heuristic | I. The tendency to judge the likelihood of an event based on how easily you can imagine it or simulate it in your mind. |
| B. Peak and End Heuristic | II. The judgment that people tend to make about an event’s overall experience based on the most intense and the last moments of the experience |
| C. Base Rate Heuristic | III. The tendency to believe that something can transfer qualities from one person or object to another, especially undesirable qualities |
| D. Contagion Heuristic | IV. The tendency to ignore statistical data or prior probabilities in favor of anecdotal evidence or vivid examples |
1
A-I, B-II, C-III, D-IV
2
A-I, B-II, C-IV, D-III
3
A-II, B-I, C-III, D-IV
4
A-IV, B-III, C-IV, D-I