Which of the following statements are true regarding sustaining innovations?
a. Sustaining innovations typically involve incremental improvements to existing products or services
b. They often target existing customers' needs and preferences
c. Sustaining innovations are disruptive in nature
d. These innovations usually require significant changes in consumer behavior
e. Sustaining innovations do not impact established market leaders significantly
Choose the correct answer from the options given below:

1
a, b, and d only
2
a, c, and e only
3
b and e only
4
All of the above (a, b, c, d, and e)

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