Teaching UGC NET Mock Test Series 2025 (Paper 1 & 2) Marketing Officer Marketing Management Marketing Organisations
Match the items of List I with the items of List II and choose the correct answer from the code given below. These items relate to BCG matrix.
|
List – I (Names of the quadrant) |
List – II (Action required) |
||
|
a |
Dogs |
i |
Have excess resources that can be spun off to those products that need it |
|
b |
Question marks |
ii |
Require a heavy resource investment to fuel their rapid growth |
|
c |
Cash cows |
iii |
Should be phased out unless they are needed to complement the sales of another product or for competitive reasons |
|
d |
Stars |
iv |
Require significant resources to maintain and potentially increase their market share |
1
(a) - (iii), (b) - (i), (c) - (iv), (d) - (ii)
2
(a) - (iv), (b) - (iii), (c) - (i), (d) - (ii)
3
(a) - (iii), (b) - (iv), (c) - (i), (d) - (ii)
4
(a) - (ii), (b) - (iv), (c) - (iii), (d) - (i)