Match the items of List – I with that of List – II and suggest the correct code:
| List – I | List – II | ||
| (Pricing Strategies) | (Explanations) | ||
| a. | Customary pricing | i. | Ending a price with 99 paise |
| b. | Skimming | ii. | Pricing a product based on perceived expectations of customers |
| c. | Penetration pricing | iii. | Setting a high price which gradually reduces as competitors enter the market |
| d. | Psychological pricing | iv. | Offering at a low price for a new product during its initial offering |
1
a - i, b - iii, c - iv, d - ii
2
a - ii, b - iii, c - iv, d - i
3
a - iv, b - ii, c - iii, d - i
4
a - i, b - ii, c - iii, d - iv