Which of the following is the most appropriate example of a four-level distribution channel, and what is the primary reason this structure is typically used?
1
A manufacturer sells directly to the consumer via an online platform.
2
A manufacturer sells to a wholesaler, who sells to a retailer, who sells to a distributor, who then sells to the consumer.
3
A producer sells to an agent, who sells to a wholesaler, who sells to a retailer, and then the retailer sells to the consumer.
4
A producer sells to a retailer, who sells directly to the consumer via a franchise model.
5
A producer sells to a wholesaler, who sells to a distributor, and the distributor sells to a retailer.