Karishma Ltd. is looking to expand its market presence by distributing its products across multiple regions. The company is evaluating different marketing channels to determine the most effective way to reach its customers and enhance its sales.
Which of the following is the most effective marketing channel strategy for Karishma Ltd. to achieve its goal?
1
Direct Selling through online platforms
2
Indirect Selling through wholesalers and retailers
3
Exclusive Distribution through a limited number of high-end stores
4
Intensive Distribution through every possible retail outlet
5
Dual Distribution using both direct and indirect channels