Which of the following steps involves creating and executing strategies to position a product in the market, based on the selected target segments?
1
Defining the total market to understand customer needs and requirements.
2
Evaluating the attractiveness of each market segment using various criteria.
3
Constructing detailed customer profiles for each segment.
4
Developing a positioning strategy for the target market based on product attributes.
5
Developing and implementing the marketing mix to support product positioning.