What is the primary focus of Sales Promotion in the marketing communications mix?
1
Establishing long-term customer relationships through personalized communication.
2
Offering short-term incentives to encourage immediate trial or purchase of a product or service.
3
Hosting events like factory tours and seminars to engage customers.
4
Leveraging social media platforms to generate brand awareness.
5
Communicating directly with customers via catalogs and telemarketing.