Which of the following is a key objective of conducting a marketing audit in a company?
1
To reduce marketing costs by eliminating all promotional activities.
2
To assess the effectiveness of the company's current marketing strategies and identify areas for improvement.
3
To solely focus on increasing the company's product sales without evaluating other factors.
4
To determine the best-selling product and discontinue other less profitable products.
5
To focus exclusively on customer acquisition without considering customer retention strategies.