Which of the following strategies would be most aligned with a company’s green marketing efforts in the context of long-term sustainability?
1
Launching a short-term eco-friendly campaign to attract consumers without making actual changes to the production process
2
Focusing solely on reducing production costs by using cheaper, environmentally harmful materials
3
Incorporating sustainable sourcing, reducing carbon emissions, and promoting products with eco-friendly certifications
4
Offering a discount for products labeled as "green" without any change in the product’s environmental impact
5
Using minimal packaging and labeling without communicating the environmental benefits to the customer.