A company with a diverse product portfolio is analyzing its market share and growth potential. One of its products has a high market share but operates in a low-growth industry, while another product has low market share but operates in a high-growth industry. According to the BCG Matrix, which categories do these products belong to?
1
High-growth product: Cash Cow, Low-growth product: Star
2
High-growth product: Question Mark, Low-growth product: Cash Cow
3
High-growth product: Star, Low-growth product: Dog
4
High-growth product: Cash Cow, Low-growth product: Question Mark
5
High-growth product: Question Mark, Low-growth product: Dog