Which of the following is a key responsibility of a Product or Brand Manager in a product-management organization?
1
Design and manufacture the product independently without involving other departments.
2
Develop a long-term competitive strategy for the product and manage cross-departmental coordination.
3
Replace the need for functional managers in a company’s structure.
4
Focus only on advertising campaigns without gathering intelligence about market performance.
5
Perform all product improvements without consulting other functional areas.