In the following question, a situation is described followed by a list of words. Identify the correct word that can be used to describe the passage/ a part of the passage and mark the answer accordingly.

Swachh Bharat Abhiyan was launched on 2 Oct 2014 by Modi. Filth is considered one of the major problems in India and Modi gave the issue its due importance by launching a nationwide campaign. Many called it a masterstroke from Modi as it put him at par with Mahatma Gandhi in public perception and also gave people the message to act on hygiene and civic sense. Modi nominated notable personalities from the film industry, sports, media, business, and other celebrities to promote the initiative.