DIRECTIONS: Read the passage and answer the questions that follow.

We know that MSMEs play a vital role in most economies around the world – contributing a significant portion of the economy and employing most of the available workforce. In India too this is our reality – MSMEs contribute 45% of overall export as per msme.gov.in and 14.9 million people are being employed in the MSME sector per annum, according to a survey conducted by CII. As we look at the next few years of continued economic growth, a key pillar will be to see how MSMEs across India become more efficient and grow faster, directly helping the growth of the nation. The first observation is that MSMEs are typically seen as unorganised, or disorganised businesses by technology vendors and so business applications are architectured to organise the business. But by going a little deeper, we will realise that most businesses are actually adaptive because of circumstance - they are under the pressures of the way of working of their customers and suppliers. By building technology to organize the business, many products and solutions ignore this reality, and this soon renders the solution unusable. 

The second observation is the realisation that while MSMEs remain small, their buying behaviour mimics that of larger enterprises, especially when it comes to technology. This means that to a large extent, MSMEs will still expect sales and service of technology products at their offices or establishments, requiring an innovative sales and distribution strategy, and appropriate business model supporting the same.

Overall, MSMEs remain more enthusiastic about technology adoption than ever, and by keeping the above in mind, technology providers can be key players in helping MSMEs become more efficient and grow faster.