Assertion (A): Changes in fashions and tastes of consumers may shift demand in the market from existing products to new ones.

Reason (R): Business environment is dynamic, i.e., it keeps on changing in consumer preferences. 

1
Both (A) and (R) are true, and (R) is the correct explanation of (A).
2
Both (A) and (R) are true, but (R) is not the correct explanation of (A)
3
(A) is true, but (R) is false.
4
(A) is false, but (R) is true.

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