Match the factors affecting pricing decision with their influence:
| Column A (Factors Affecting Pricing) | Column B (Influence) | ||
| A | Product Cost | (i) | Controls the maximum retail price of essential goods |
| B | Utility and Demand | (ii) | Sets the floor price of the product |
| C | Government Regulations | (iii) | Price sensitivity and buyer’s perception |
| D | Competition | (iv) | Affects price based on market supply |
1
A-ii, B-iii, C-i, D-iv
2
A-iii, B-ii, C-iv, D-i
3
A-i, B-iv, C-iii, D-ii
4
A-iv, B-i, C-ii, D-iii