In the following question a short passage is given with one of the lines in the passage missing and represented by a blank. Select the best out of the five answer choices given, to make the passage complete and coherent.

Steve Jobs famously said that “people don’t know what they want until you show it to them.” And no one is better than Apple at making us want things we didn’t know we wanted. Today, the company is going to try to make us want new watches. But the Apple Watch faces an extra hurdle that the iPod and iPad didn’t, and the company knows it. As Reuters reported, CEO Tim Cook summed up the challenge as follows: _______________

1

“We don’t know if there will be a demand for iWatches quite like there was for the iPod”

2

“We’ve never sold anything as a company that people could try on before.”

3

“There is no going back from here. The watch market is our Waterloo.”

4

“Finding a way to appeal to the youth was more difficult than we imagined.”

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