In the following sentence, a part of the sentence is underlined. Below are given alternatives to the underlined part, which may improve the sentence. Choose the correct alternative. In case no improvement is needed, choose the alternative that indicates 'No improvement'.

The lack of consistent guidelines, regulations, and policies in the area of fabricated content must be addressing immediately.

A. needs to be addressed immediately.

B. must be addressed urgently.

C. must be address immediately.