Fill in the blanks with appropriate words.

Digital marketing is the____(1)____ of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to ____(2)____ products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. One of the key objectives of modern digital marketing is to raise brand ____(3)____, the extent to which customers and the general public are familiar with and recognize a particular brand. The development of digital marketing is ____(4)____ from technology development. Digital marketing channels and traditional marketing channels are similar in ____(5)____ that the value of the ____(6)____ or service is passed from the original producer to the end user by a kind of supply chain.