Read the passage and answer the questions that follow.
As the internet and digital technology become a bigger part of our lives, more of our data becomes publicly accessible, leading to questions about privacy. At all stages of our search, our devices, websites, and applications were collecting data on our preferences and tracking our behavior online. Every search you make, the service you use, the message you send, and the item you buy is part of our digital footprint. we just accept that in fact nothing is free and sharing our data is the price we have to pay for using many online services. By selling your data or providing targeted content, companies can turn your online activity into profit. As people are increasingly aware of and worried about data protection, governments and organizations are taking a more active role in protecting privacy.
How does company make profit by collecting this data?